NZ Industry
Inclusive tourism, delivered with expertise.
Makingtrax works alongside Aotearoa's tourism operators, adventure businesses, and regional organisations — embedding practical, solutions-based inclusion across the full visitor economy.
Inclusion isn't an add-on. It's part of delivering a quality, safe, and well-considered visitor experience — and Makingtrax is the advisory layer that makes it practical. We work across the full spectrum of NZ tourism, from individual operators to regional strategies, bringing deep industry knowledge and lived experience to every engagement.
Industry Framework
Adapting Aotearoa
The nationwide industry framework for accessible and inclusive tourism — developed by Makingtrax and now operating as a dedicated platform across Aotearoa's visitor economy. Adapting Aotearoa provides operators with the training, Access Guides, and structured endorsement pathway to embed genuine inclusion into their business.
- Practical, experience-led training modules
- Access Guide development and advisory support
- Operator endorsement and annual appraisal
- Connection to national and regional marketing pathways
Specialist Advisory
Adaptive Advisory
For adventure tourism operators, inclusion requires more than a framework — it requires hands-on specialist expertise. Makingtrax Adaptive Advisory works directly alongside operators in complex, dynamic environments to design, develop, and deliver experiences that are safe, inclusive, and grounded in the realities of how adventure tourism operates.
- Solution-focused advisory in real-world adventure settings
- Adaptive equipment specification, design, and implementation
- Staff capability, vetting processes, and operational safety
- Infrastructure and experience design for participation and dignity
- Transfer systems, rigging, harness, and specialist gear knowledge
- Makingtrax endorsement for adventure operators
Visitor Experience
Visitor Experience Advisory
Inclusive tourism is a service quality issue as much as an access issue. Makingtrax works alongside accommodation providers, visitor attractions, transport operators, and tourism businesses to build the capability and systems that make genuinely inclusive experiences possible — from how staff communicate to how experiences are designed and delivered.
This isn't about compliance or minimum standards. It's about understanding your visitor, designing your service around their full experience, and building the organisational capability to deliver it consistently and with confidence.
- Organisational capability assessment
- Staff training, induction, and ongoing development
- Visitor journey mapping and service design
- Access Guide development and communication frameworks
- Mystery visitor and quality assurance processes
- Endorsement pathway through Adapting Aotearoa
Destination Development
Regional Tourism Partnerships
Working with Regional Tourism Organisations to embed inclusive tourism across the full visitor economy — from strategy and operator development to destination positioning and marketing. Makingtrax supports RTOs to build a structured pathway for their region, aligned with the Adapting Aotearoa framework, and connect their operators to national and international marketing opportunities.
The goal is a region that doesn't just accommodate inclusive visitors — it actively attracts them.
- Regional inclusive tourism strategy and planning
- Operator development and endorsement pathways
- Full visitor spectrum — from planning to departure
- Destination positioning as an inclusive tourism leader
- Marketing integration through Adapting Aotearoa
"Inclusion isn't about making every experience fit everyone. It's about understanding your offering, defining the boundaries, and delivering it with confidence — so the right visitors can engage with clarity and trust."
Jezza Williams · Makingtrax FoundationExpert Consultancy
Industry Consultancy
Jezza Williams is globally recognised as a leading expert in inclusive and adaptive tourism. With over 30 years in adventure tourism — including 15+ years dedicated to adaptive and inclusive practice — his perspective is unique. Working across the entire visitor journey, Jezza brings practical, proven insight that goes well beyond access.
- Strategic consultancy for operators, DMOs, and RTOs
- Experience design and adaptive product development
- Safety, integrity, and risk management frameworks
- Speaking and thought leadership engagements
- International advisory — see our International page
Education & Research
Education & Research
Building sector-wide capability in inclusive tourism practice — through training, guest lecturing, and research partnerships with universities, industry bodies, and educational institutions. Jezza's relationship with AUT and the wider research community provides an evidence base that underpins everything Makingtrax does.
- Industry training and workshops
- Guest lecturing and curriculum development
- Research partnerships — including AUT
- Evidence-based advisory and programme development
- Available to NZ and international institutions
Ready to work together?
Whether you're an operator, an RTO, or an organisation looking to embed genuine inclusion — we'd love to hear from you.