Inclusive Tourism Facts & Figures

The following outlines the access tourism market comprising of people with access requirements, namely people with disabilities and seniors. At a broader level however access and inclusion also benefits family members, friends and traveling companions who provide support. Also people with temporary injuries, parents traveling with children in prams and multi generational groups.

The access tourism market represents 25% of global tourism, is larger than China & Europe combined and is growing three times faster than any other tourism market.

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Size & Value

1.8 billion People, or 15% of the global population live with a disability. When family, friends and carers are considered, this number increases to 3.4 billion people. People with disabilities are active travellers. Disability reaches 73% of consumers and influences over USD 13 trillion in annual disposable income. People with access requirements travel with companions and carers, resulting in an economic multiplier effect of 2.5.

Changing Demographics

Access tourist market is growing due to demographic shifts – namely ageing – and affects the visitor profiles of all major inbound tourist markets. By 2050, it is estimated that one fifth of the world's population will have some access requirement. Access requirements correlate with age. By 2025, one in eight international trips will be taken by a senior aged 60 years and over and the size of this market will almost double by 2030.

Largest Inbound

Aotearoa New Zealand’s largest inbound market is Australia. In Australia, 90% of people with disabilities take a holiday each year, and in 2021, one million people with disabilities (19% of the total tourist market) took domestic trips and spent $13.5 billion (17% of the total tourist revenue). This percentage of national tourist revenue
represents a bigger market than China and is predicted to increase to 25% in coming years.