Jezza Williams — Inclusive Tourism Consultant

Jezza Williams is a recognised leader in inclusive tourism best practice, bringing more than 30 years of experience across the adventure, cultural, and tourism sectors, including over 15 years working at the forefront of accessibility and inclusion. His expertise is not limited to access requirements — it sits across strategy, operations, experience delivery, and market readiness.

What defines Jezza’s work is his ability to translate complex accessibility challenges into practical, high-performing solutions that work in real tourism environments. Accessibility is treated as a quality benchmark, not a compliance exercise. Every piece of advice is grounded in operational reality, visitor behaviour, and long-term business value.

Jezza has worked extensively with destination management organisations, adventure tourism operators, hospitality providers, educational institutions, and government agencies. His role is to help organisations identify where barriers exist, understand why they matter, and implement best-practice solutions that improve flow, safety, staff confidence, and visitor satisfaction — while opening access to growing and often overlooked markets.

Makingtrax is the original adaptive consultancy service in this field. Our insight comes from the rare combination of lived experience, deep industry knowledge, and research-supported practice. This allows us to see what others miss and to design solutions that are both aspirational and achievable. We understand how accessibility decisions affect risk, operations, reputation, and revenue — and we advise accordingly.

We take a whole-of-experience approach. Rather than focusing narrowly on physical features, we assess the entire visitor journey, from pre-arrival information and booking through to on-site delivery and departure. The outcome is not “more accessible” spaces, but better experiences for everyone.

Adaptive Advisory Services

Our Adaptive Advisory service provides tailored, ongoing support aligned to your operational realities. It is designed for organisations that want expert guidance without unnecessary complexity. Advisory support is delivered virtually on the platform of your choice, with consulting services available for in-depth work such as on-site assessments, experience audits, and project-specific advice.

For adventure and specialist environments, our advanced advisory capability supports operators working in challenging, high-risk, or remote settings. We specialise in applying best practice to activities where access is often assumed to be impractical — without compromising safety, experience quality, or operational integrity.

Our work spans adaptive equipment selection, experience design in natural environments, risk management, staff capability building, and practical problem-solving in dynamic conditions. We focus on solutions that enhance delivery, improve consistency, and often unlock new commercial opportunities.

With Makingtrax, best practice becomes practical. You gain clear direction, confident decision-making, and solutions that stand up in the real world — helping your business move beyond minimum standards and deliver experiences that are robust, credible, and future-ready.