Working with us

MakingTrax is Aotearoa New Zealand’s original inclusive tourism advisor, led by Jezza with over 30 years in adventure tourism, including 15+ years in adaptive and inclusive practice.

We work alongside operators to strengthen what already exists — bringing practical, solutions-based thinking to each experience. Inclusion isn’t an add-on; it’s part of delivering a quality, safe, and well-considered visitor experience.

Our role is to help you create clarity around what’s possible, support your team with the right knowledge and systems, and ensure experiences are delivered with consistency, safety, and dignity. Operators we work with can be endorsed by MakingTrax — a reflection of a considered, credible approach to inclusive delivery.

Adventure tourism is a cornerstone of Aotearoa New Zealand’s identity. Quality and safety sit at the heart of that — for every visitor, and for every operator. Our endorsement sits alongside this, recognising those who are committed to doing it well.

This isn’t about making every experience fit everyone. It’s about understanding your offering, defining the boundaries, and delivering it with confidence — so the right customers can engage with clarity and trust.

 

 

What we provide

Adapting Aotearoa

Adapting Aotearoa

Adapting Aotearoa is a nationwide commitment revolutionising how accessibility is understood and delivered across Aotearoa New Zealand. We guide and support, while change comes from within your business. Together we embed accessibility into culture, service and design - valuing diversity, normalising inclusion and most importantly giving visitors the clarity and confidence to choose their own journey

Join Adapting Aotearoa

Adaptive Advisory

Adaptive Advisory

Through MakingTrax Advisory, we work alongside adventure tourism operators to strengthen and evolve their experiences. We bring specialist adaptive expertise, practical solutions, and clear guidance in complex environments — supporting you to deliver and gain endorsement for experiences that are safe, inclusive, and grounded in the realities of your operation. Built on a unique perspective of deep industry knowledge, and lived experience

Advisory Service

Industry Consultantancy

Industry Consultantancy

Jezza Williams is globally recognised as a leading expert in accessible and inclusive tourism. With deep experience across both adventure tourism, and inclusion, his perspective is unique. Working across the entire visitor journey, Jezza brings practical, proven insight that goes well beyond access — working across the entire tourism sector, industry and destination management both in Aotearoa and abroad

Work with Jezza