Pic's Peanut Butter World

A tour of Pic's Peanut Butter World will be a highlight of your visit to Nelson! The world-famous Peanut Butter World tours have been designed so young and old, as well as people of all mobilities can share in the wonder of how we make NZ’s most loved peanut butter. A dynamic trio of tremendous tour guides, Rosey, Rachel and Claudia are on hand to show you around and share our stories. Our tours are a delight for the senses; see it being made, and smell the peanuts being freshly roasted!

Pic's Peanut Butter World

Inclusive Information:

Pic's tours are an ultimate inclusive experience from access through to tastes, smell sensory overload and an epic tour guide that is fluent in NZ sign language on request. The amazing crew will adjust their tour to your requirements.

Transport Information:

Pic's is based in the larger Nelson area, you will need to organise your own way. Look for the giant peanut butter jar. Accessible parking and step free access way.

Booking Information:

Book directly with Pic's. For a more personal touch, book with plenty of notice and let them know your requirements.


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